WINA Festival, el certamen internacional que reconoce lo mejor de la creatividad independiente a nivel mundial, anunció oficialmente a los ganadores de la 11 edición, celebrada con eventos de networking en Hyatt Regency Miami (USA) y en Santiago de Chile, en un nuevo formato que busca acercar a los ganadores con otras agencias y a las marcas, en un mood donde se generen conexiones más auténticas.

Desde la presente edición, WINA apuesta a invitar más jurados de marcas para elegir a los mejores y para que conozcan el trabajo de las agencias participantes. En el selecto equipo de jurados que identificaron a los mejores, se encuentran nombres como: Tor Rueda (Google), Marie-Eve (EMEA, Meta), Matías Roa Sauma (VISA), Soledad Fantuzzi (Starbucks, Alsea Sudamérica), Dina Abdelazim (The Coca-Cola Company), Mónica Parra (Rappi), Prashant Sukhwani (Burger King), Lorena Talma (Arcos Dorados) y Alexandra Todirica (McDonald’s)

La agencia #1 de WINA 2026 es finlandesa y debutante en el festival

United Imaginations – Finland (68 pts) además de ser la agencia del año, logró Titanium y además GP por el importante puntaje logrado con el caso “Ukraine Air Alerts: Emergency Broadcast System Helsinki” para Unicef. Hero de Australia (48 pts) y GROW (44 pts) de España, completan en segundo y tercer lugar, respectivamente, la edición 11 del festival que entregó 1 titanium, 1 GP, 11 oros, 52 plata, 109 bronce y 30 menciones de honor. Descubra a los mejores del año:

Advertisers of the Year:

1. Unicef
2. Mastercard
3. Warner Music

Creative Directors of the Year:

1. Jyrki Poutanen – Finland
2. Shane Geffen – Australia
3. Judith Cebrián y Edgardo Gamboso – Spain

European Agency of the Year:

1. United Imaginations – Finland (68 pts) | 1°

Latin American Agency of the Year:

1. Buentipo – Colombia (40 pts) | 4°

North American Agency of the Year:

1. Bob’s Your Uncle – Canada (20 pts) | 15°

African Agency of the Year:

1. TNC- THE NEXT CLICK – Morocco (20 pts) | 20°

Asian Agency of the Year:

1. Monq – South Korea (12 pts) | 40°

Titanium:

• United Imaginations, Finland | Brand: Unicef | Category: Outdoor

Grand Prix: 

• Buentipo, Colombia | Brand: Warner Music Colombia | Category: Direct
• HERO, Australia | Brand: Mastercard | Category: Interactive
• United Imaginations, Finland | Brand: Unicef | Category: Outdoor

Gold: 

• Buentipo, Colombia | Brand: Warner Music Colombia | Category: Direct
• Bob’s Your Uncle, Canada | Brand: Second Harvest | Category: Film
• COM2BE PR, Spain | Brand: Asociación Vision y Vida | Category: PR
• El Hombre del Paraguas, Spain | Brand: Telpark | Category: Effectiveness
• Grow Comunicación, Spain | Brand: Merck | Category: Better World
• HERO, Australia | Brand: Mastercard | Category: Interactive
• HERO, Australia | Brand: Mastercard | Category: Interactive
• Manifiesto, Spain | Brand: «la Caixa» Foundation | Category: Media
• Rock the Agency, Mexico | Brand: Club de Futbol Monterrey | Category: Promo Activation
• THIS IS LOCCO, Slovakia | Brand: European Commission Representation in Slovakia | Category: Media
• Tribeca Media, Peru | Brand: Mass | Category: PR
• United Imaginations, Finland | Brand: Unicef | Category: Outdoor
• United Imaginations, Finland | Brand: KONE | Category: Film
• Voox, Ecuador | Brand: Toscana Alimentos | Category: Effectiveness
• Walkers, Chile | Brand: ACHS | Category: Film

Silver: 

• Anhelo, Puerto Rico | Brand: Asociación de Bancos de Puerto Rico | Category: Craft
• BeautifulBeast, United States | Brand: Avocados From Mexico | Category: Content
• Birth Group, Mexico | Brand: Save The Children | Category: Print
• CLV, Spain | Brand: PlayStation | Category: Innovation
• Destilería, Ecuador | Brand: Maxell Ecuador | Category: Print
• Destilería, Ecuador | Brand: Almacenes Alprecio | Category: Print
• Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Effectiveness
• Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Effectiveness
• El Hombre del Paraguas, Spain | Brand: Telpark | Category: Outdoor
• El Hombre del Paraguas, Spain | Brand: Telpark | Category: Print
• El Hombre del Paraguas, Spain | Brand: Telpark | Category: Print | Services campaigns
• Está Pasando, Spain | Brand: Sony Music Spain | Category: Media
• GRAVEDAD PUBLICIDAD Y MARKETING, Peru | Brand: VISTONY | Category: Better World
• GRAVEDAD PUBLICIDAD Y MARKETING, Peru | Brand: TOLBRÍN | Category: Craft
• Grow Comunicación, Spain | Brand: Asociación Española Contra el Cáncer | Category: Better World
• Grow Comunicación, Spain | Brand: Merck | Category: Better World
• Grow Comunicación, Spain | Brand: Asociación Española Contra el Cáncer | Category: Better World
• Grow Comunicación, Spain | Brand: Merck | Category: PR
• Iboo Agency, Spain | Brand: Pastas Gallo | Category: Direct
• Iboo Agency, Spain | Brand: bonÀrea | Category: Promo Activation
• La Caseta, Spain | Brand: ONG Rescate | Category: Film
• La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: Content
• La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: PR
• MAD, Bolivia | Brand: Cerveza Potosina | Category: Effectiveness
• Manifiesto, Spain | Brand: «la Caixa» Foundation | Category: Better World
• Mazdi – The Omnicultural Marketing Agency, United States | Brand: La Banderita Ole Mexican Foods | Category: Film
• MGC Colombia, Colombia | Brand: Truecaller | Category: Better World
• MONQ, South Korea | Brand: Posco | Category: Film
• Monroe Pizza, Spain | Brand: TGI Fridays | Category: PR
• M22, Mexico | Brand: Ice Cream Nestle | Category: Print
• M22, Mexico | Brand: Levex | Category: Print
• Officer & Gentleman, Spain | Brand: Opera GX | Category: Film

• Olístico, Peru | Brand: Formula Natural | Category: Print
• RCN Televisión S.A., Colombia | Brand: Bimbo | Category: Media
• Rinas, Ecuador | Brand: Sylvania Ecuador | Category: Effectiveness
• REDO VISUAL, Colombia | Brand: Mitsubishi Motors | Category: Film
• Sanchez Brasil, Brazil | Brand: HFC SAÚDE | Category: Print
• Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Interactive
• TEAH, Costa Rica | Brand: Hongo Killer | Category: Content
• TEAH, Costa Rica | Brand: Hongo Killer | Category: Health & Pharma
• TEAH, Costa Rica | Brand: Hongo Killer | Category: Media
• Tipz, Brazil | Brand: Esporte Clube Bahia | Category: Media
• TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
• Tribeca Media, Peru | Brand: Mass | Category: Outdoor
• Tribeca Media, Peru | Brand: Mass | Category: Promo Activation
• United Imaginations, Finland | Brand: KONE | Category: Design
• Valor, Peru | Brand: Kia | Category: Interactive
• Valor, Peru | Brand: Kia | Category: Promo Activation | Events and sponsorships
• Valor, Peru | Brand: Kia | Category: Promo Activation
• Walkers, Chile | Brand: Volkswagen | Category: Media
• WIWO, Chile | Brand: Colo Colo | Category: Content
• WIWO, Chile | Brand: Colo Colo | Category: Film

Bronze: 

• 1947, Bolivia | Brand: Condor / Madepa SA | Category: Film
• Alpha Agency OU, Estonia | Brand: Visit Pärnu | Category: Media
• Anagram-US, Costa Rica | Brand: Cafe Oro Puro | Category: Film
• Anhelo, Puerto Rico | Brand: Asociación de Bancos de Puerto Rico | Category: Interactive
• Apple Tree, Spain | Brand: La Gula® del Norte, Angulas Aguinaga | Category: PR
• BAM Spain | Brand: Tecnimede | Category: Design
• BAM Spain | Brand: Alianza por el Sueño & Idorsia | Category: Health & Pharma
• BAM Spain | Brand: Stada | Category: Health & Pharma
• BeautifulBeast, United States | Brand: Avocados From Mexico | Category: Better World
• BeautifulBeast, United States | Brand: Fundación Cardiológica Argentina | Category: Health & Pharma
• BeautifulBeast, United States | Brand: Fundación Cardiológica Argentina | Category: Radio
• Birth Group, Mexico | Brand: Save The Children | Category: Craft
• Birth Group, Mexico | Brand: Estafeta | Category: Film

• Birth Group, Mexico | Brand: Save The Children | Category: Print
• Black Box Productions, Canada | Brand: NDAX | Category: Film
• Boomerang Communication, Morocco | Brand: Bahri Association | Category: Better World
• BOB AGENCY, Spain | Brand: POMPADOUR | Category: Design
• Bob’s Your Uncle, Canada | Brand: Ontario Beef | Category: Film
• Bob’s Your Uncle, Canada | Brand: Osmow’s | Category: Film
• Buentipo, Colombia | Brand: Warner Music Colombia | Category: Media
• Buentipo, Colombia | Brand: Warner Music Colombia | Category: Outdoor
• Castillo de If, Guatemala | Brand: Grupo La Ermita | Category: Radio
• Chalaco Films, Ecuador | Brand: Kandú | Category: Film
• Cheil, Peru | Brand: Peruvian League Against Cancer | Category: Content
• Cheil, Peru | Brand: Peruvian League Against Cancer | Category: Health & Pharma
• CLV, Spain | Brand: PlayStation | Category: Media
• CLV, Spain | Brand: PlayStation | Category: Outdoor | Ghost of Yotei
• CLV, Spain | Brand: PlayStation | Category: Outdoor | The Spaceship that crashed in Sol
• COM2BE PR, Spain | Brand: Asociación Vision y Vida | Category: Better World
• Destilería, Ecuador | Brand: Sipsopa | Category: Design
• Destilería, Ecuador | Brand: Kultab | Category: Health & Pharma | Digital
• Destilería, Ecuador | Brand: Kultab | Category: Health & Pharma
• Destilería, Ecuador | Brand: Maxell Ecuador | Category: Print
• Dosis Agency, Bolivia | Brand: Pizza Río × Coca-Cola | Category: Better World
• Eighteen, Chile | Brand: Laboratorios Saval | Category: Effectiveness
• Fiasco, Peru | Brand: Ove | Category: Print
• FLECHER.Co, Spain | Brand: LA CASERA | Category: Promo Activation
• FLECHER.Co, Spain | Brand: GRAN CANARIA | Category: Craft
• FLECHER.Co, Spain | Brand: GRAN CANARIA | Category: Film
• Fosbury, Peru | Brand: Clínica Javier Prado | Category: Print | Bad Days?
• Fosbury, Peru | Brand: Clínica Javier Prado | Category: Print | Back to School
• FUSE Create, Canada | Brand: Britebound | Category: Effectiveness
• Geko Estudio, Colombia | Brand: Coomeva Experiencia Médica/Bienestas 360 | Category: Better World
• GIGIL, Philippines | Brand: Canva Pro | Category: Interactive
• GIGIL, Philippines | Brand: Netflix | Category: Outdoor
• Go3 Marketing, Colombia | Brand: TransUnion | Category: Content
• Go3 Marketing, Colombia | Brand: TransUnion | Category: Effectiveness
• Go3 Marketing, Colombia | Brand: TransUnion | Category: Interactive
• HERO, Australia | Brand: Mastercard | Category: Content
• HERO, Australia | Brand: Mastercard | Category: Craft
• Iboo Agency, Spain | Brand: Pastas Gallo | Category: Content

• Iboo Agency, Spain | Brand: Pastas Gallo | Category: Outdoor
• Inbrax, Chile | Brand: North Star | Category: Interactive
• Inbrax, Chile | Brand: Fundación Sonrisas | Category: PR
• Inbrax, Chile | Brand: ReSimple | Category: Print
• Indies, Panama | Brand: Bath And Body Works | Category: Design
• Indies, Panama | Brand: Bath And Body Works | Category: Promo Activation
• Kranz, Spain | Brand: Castellana Properties | Category: Content
• La Caseta, Spain | Brand: ONG Rescate | Category: Better World
• La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: Better World
• La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: PR
• La Comunidad de las Ideas, Peru | Brand: Coolbet | Category: PR | Events
• La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Content
• La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Effectiveness
• La Finka Publicidad, Guatemala | Brand: Antigua Cerveza / Azul y Blanco | Category: Media
• LDR Creativa S.C, Spain | Brand: Gobierno de Canarias – Islas Responsables | Category: Better World
• MAD, Bolivia | Brand: Cerveza Potosina | Category: Interactive
• MAD, Bolivia | Brand: Cerveza Potosina | Category: Promo Activation
• Manifiesto, Spain | Brand: «la Caixa» Foundation | Category: Content
• Manifiesto, Spain | Brand: «la Caixa» Foundation | Category: Outdoor
• Mazdi – The Omnicultural, United States | Brand: La Banderita Ole Mexican Foods | Category: Better World
• Mazdi – The Omnicultural, United States | Brand: La Banderita Ole Mexican Foods | Category: Film
• McCarthy & CO, Bolivia | Brand: BancoSol | Category: Film
• MGC Colombia, Colombia | Brand: Truecaller | Category: Content
• MGC Colombia, Colombia | Brand: Truecaller | Category: Better World
• MGC Colombia, Colombia | Brand: Multiplaza Colombia | Category: PR
• MONQ, South Korea | Brand: LG | Category: Film
• Monroe Pizza, Spain | Brand: TGI Fridays | Category: Innovation
• Mutato, Venezuela | Brand: FUDENA | Category: Better World
• Mutato, Venezuela | Brand: Polar Light | Category: Interactive
• Opengate Films, India | Brand: The Travel Planners | Category: Craft
• Opengate Films, India | Brand: The Travel Planners | Category: Film 
• Opengate Films, India | Brand: The Travel Planners | Category: Film
• Officer & Gentleman, Spain | Brand: Opera GX | Category: Craft
• Olístico, Peru | Brand: Taxi Satelital | Category: Film

• Padre, Spain | Brand: Nautalia | Category: Effectiveness
• Padre, Spain | Brand: Nautalia | Category: Interactive
• Padre, Spain | Brand: Nautalia | Category: Interactive | Influencers
• Pepe Agency, Italy | Brand: IED Milano | Category: Better World
• Popin Group, Spain | Brand: Adecco | Category: PR
• Popin Group, Spain | Brand: Adecco | Category: Media
• Prósper Comunicação, Brazil | Brand: Hospital Evangélico de Cachoeiro de Itapemirim | Category: Craft
• Prósper Comunicação, Brazil | Brand: Lotes CBL | Category: Print
• REDO VISUAL, Colombia | Brand: Mitsubishi Motors | Category: Content
• ROCK THE AGENCY, Mexico | Brand: Club de Futbol Monterrey | Category: Media
• Malagana Records & Films, Dominican Republic | Brand: Nathalie Hazim | Category: Craft
• Sanchez Brasil | Brand: Dedelim | Category: Print
• Seis60, Spain | Brand: Real Betis Balompié | Category: PR
• Share Conseil, Morocco | Brand: The Power of Soft | Category: Content
• Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Direct
• Soult Agency, Colombia | Brand: Banco Agrario de Colombia | Category: Mobile
• TEAH, Costa Rica | Brand: Hongo Killer | Category: Promo Activation
• The Prime, Mexico | Brand: Bankaool | Category: Print
• The Prime, Mexico | Brand: Bankaool | Category: Promo Activation
• Tipz, Brazil | Brand: Esporte Clube Bahia | Category: Effectiveness
• TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
• TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Better World
• TNC – THE NEXT CLICK, Morocco | Brand: ATEC X UN WOMEN | Category: Outdoor
• Tribeca Media, Peru | Brand: Mass | Category: Effectiveness
• Verbo, Panama | Brand: Ipandetec | Category: Better World
• Verbo, Panama | Brand: Ipandetec | Category: Print
• Voox, Ecuador | Brand: Toscana Alimentos | Category: Content
• Voox, Ecuador | Brand: Toscana Alimentos | Category: Better World
• Walkers, Chile | Brand: Achs | Category: Better World
• Webtilia, Peru | Brand: Norton Sandpaper | Category: Film
• Webtilia, Peru | Brand: Norton Sandpaper | Category: Film | Small Budget
• Xenial Agency, Bolivia | Brand: BRIO Detergent | Category: Print
• YIZUS, Costa Rica | Brand: Sistema de Emergencias 9-1-1 | Category: PR

Honorable Mention: 

• 1947, Bolivia I Brand: Valhalla. Barbershop | Category: Craft
• 29-7 Agency, United States | Brand: Hallmark | Category: Promo Activation
• AlwaysOn, Peru | Brand: Clínica San Felipe | Category: Health & Pharma
• AlwaysOn, Peru | Brand: Clínica San Felipe | Category: Promo Activation
• Amén, Argentina | Brand: PEP – RASTI – EMPRENDIENDO ARGENTINA | Category: Better World
• Amén, Argentina | Brand: Regulip Adium | Category: Health & Pharma
• Agencia Sensei, Spain | Brand: PROJAR | Category: Direct
• Agencia Sensei + Creaktivamente, Spain | Brand: L’Aljub Shopping Center | Category: Better World
• Agencia Sensei + Creaktivamente, Spain | Brand: L’Aljub Shopping Center | Category: Better World
• Cheil, Colombia | Brand: Samsung Electronics | Category: Interactive
• CJ Martins, Colombia | Brand: Ron Viejo de Caldas | Category: Craft
• Federer, Guatemala | Brand: Sula Honduras | Category: Media
• Igloo Lab, Colombia | Brand: Bayer | Category: Health & Pharma
• Indie, Argentina | Brand: Royal Canin | Category: Better World
• Kranz, Spain | Brand: Castellana Properties | Category: Content
• Lajencia, Ecuador | Brand: Water Rivers Oceans Foundation | Category: Craft
• LiquidCare, Spain | Brand: Inmunotek | Category: Health & Pharma
• Lunar Latinoamérica, Honduras | Brand: Fisiofit | Category: Print
• M&A CREATIVE AGENCY, Portugal | Brand: Quinta dos Castelares | Category: Design
• M&A CREATIVE AGENCY, Portugal | Brand: Adega Cooperativa Carmim | Category: Design
• McCarthy & CO, Bolivia | Brand: Volkswagen | Category: Print
• MGC Colombia, Colombia | Brand: Vans | Category: Promo Activation
• mká + ms-c, Spain | Brand: Menarini | Category: Health & Pharma
• Shoryuken, Thailand | Brand: Chulalongkorn University | Category: Content
• Shoryuken, Thailand | Brand: Chulalongkorn University | Category: Better World
• THIS IS LOCCO, Slovakia | Brand: Bloom Robbins | Category: Film
• L’Oréal / TNT Marketing, Colombia | Brand: La Roche-Posay | Category: Health & Pharma
• Victoria Teams, United States | Brand: Best Doctors Insurance | Category: Health & Pharma
• Xenial Agency, Bolivia | Brand: FABA Huesitos | Category: Print

Check out the complete list of winners at: winafestival.com